What a show of respect to the soldiers fighting in Afghanistan as 10,000 bike riders rode through Wootton Bassett to show respect and appreciation of the work they are doing out there. The AA was there to give support to the riders should there have been any mechanical problems with bikes. This all happened on Mothers Day and was fully subscribed, just showing how much support our troops have from us all.
The campaign was arranged by afghanheros.org and got national press coverage, it certainly was a sight to see, even if it was just on TV.
It is shocking how quick time goes by, so when this AA TV advert appeared lately I found it hard to believe it was from the eighties, it really only seemed a few years ago. It is “I know a man that can” campaign and mixes humour with real like emergencies that the AA breakdown cover service could help you with then and now, although the Giraffe thing is a bit of a tall order. Watch the eighties way of selling AA breakdown cover and you may seen the “very nice man at the end”.
It is hard to imaging that the AA has been around for 105 years, although back then it was called the Automobile Association. When you look back through British history there are not many companies that have stood the test of time as well as this. Of course it is not the same organisation as back them (arguably) with finance and travel (not just motoring travel) also part of the business services offered by the AA.
It has had to adapt to the changing motoring trends, at the same time offering the AA breakdown cover service many have come to trust generation to generation. Its latest adventure is moving into home breakdown cover. No this is not a home car breakdown cover service, but a service for domestic emergencies, such as burst pipes or broken boilers.
The cover is less than £10 a month for existing AA members and a bit more for no members, and will cover you up to a certain value should things go wrong in the home. The AA have the infrastructure to take calls and get the right people to your home asap, but will people take this service out, or wait until things go wrong in the home?
Probably the same as car breakdown cover, get burnt once and that is it, a policy every year for a lifetime.
